Phoenix, AZ (PRWEB) August 22, 2010
Recognized for excellence in design, innovation, and service, Schwinn identified a strong need in the furniture industry as well as the architecture and design community to work closely with companies that develop and provide products and services. With the opening of the US offices and warehouse they have made their outstanding services and products now more readily available than ever before. Companies like Geiger International www.geigerintl.com (a Herman Miller company) and Industrial Designer David Allan Pesso www.newstudiollc.com are already using it to their advantage. As Pesso, who designed the Geiger Levels casegood platform that was introduced at NeoCon in June 2009, puts it: “Hardware consideration is an integral part of my design process. With Schwinn hardware I am able to have access to some of the best products and services available to design professionals.”
Eric Janssen www.ericjanssendesign.com a New York based designer who is currently working on some new designs for Schwinn and who has worked for clients like MoMA www.moma.org and Areaware www.areaware.com is convinced, that “access to expert manufacturing is crucial for the success of my designs. Knobs and pulls are very important elements of modern furniture and modern architecture. The design has to be Intuitive, functional, tactile, and suitable for different applications in a great variety of environments. Finishes have to pick up on the sensitivity of modern furniture design. The company has to translate these design qualities into a finished product manufactured on a large scale.”
Why should American furniture companies, cabinet-makers, designers and architects be excited about Schwinn’s entry into the U.S. market? Because it gives them access to the work of more than 230 people working in plants n Germany and Poland and in offices throughout the world. Highly skilled experts working for a company that is deeply rooted in the German engineering tradition. They work with such different materials as stainless steel, aluminum, plastic and Zamak, a zinc alloy that is better suited for today’s demanding designs than brass. Because today handles are no longer just handles. They are a critical performance and style element of a spa-like bathroom, a gourmet kitchen, an executive office, a hospital or a hotel room.
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